Last Updated on August 22, 2023 by Paganoto
Cryptocurrency ad spend plummets as market crashes
Cryptocurrency ad spend plummets as market crashes
Advertising spend for cryptocurrency was up 94% in 2022's first quarter ($115 million), compared with Q4 last year ($59 million), according to a MediaRadar report shared with Marketing Dive.May 26, 2022
Why are there so many crypto ads on sports broadcasts?
Why are there so many crypto ads on sports broadcasts?
“Cryptocurrency companies have committed more than $2.4 billion to sports marketing in the past 18 months,” Bloomberg reported. The article …
The crypto crisis has created an advertising vacuum – Digiday
The crypto crisis has created an advertising vacuum – Digiday
Now, they’re barely advertising at all. Digital ad spending for the 10 cryptocurrency advertisers is around 90% down since November, per data …
Crypto Companies Slash Ad Spending By 90% Amid Market …
Crypto Companies Slash Ad Spending By 90% Amid Market …
Crypto Companies Cut Back On Ads Ad spending on TV has also been down: Crypto.com’s marketing expenses decreased to $2.1 million in May, from $15 million in …
Crypto.com Looks to Cash In on Bull Market With $100M …
Crypto.com Looks to Cash In on Bull Market With $100M …
Crypto.com Looks to Cash In on Bull Market With $100M Advertising Campaign. The ad, “Fortune Favors the Brave,” stars actor Matt Damon and is …
Crypto Companies Slash Marketing Budgets and Slow …
Crypto Companies Slash Marketing Budgets and Slow …
Television-ad spending has also decreased this year: Crypto.com’s spending fell to $2.1 million in May from $15 million in November 2021, while …
How much did crypto companies pay for Super Bowl ads?
How much did crypto companies pay for Super Bowl ads?
The most expensive 30-second spots went for $7 million, NBC says. Coinbase, FTX and Crypto.com were some of the advertisers.
Crypto Advertising: How to Target Cryptocurrency Users
Crypto Advertising: How to Target Cryptocurrency Users
Make sure you have a successful marketing campaign by understanding these crypto audience attributes before you launch.
Ad spend for cryptocurrencies increases as advertisers …
Ad spend for cryptocurrencies increases as advertisers …
Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers …
Crypto Companies Gear Up For Super Spend – MediaPost
Crypto Companies Gear Up For Super Spend – MediaPost
Analytics firm MediaRadar reported that crypto’s ad market went from 47 brands spending $16.9 million in advertising in 2020 to 142 brands …
Pagaonoto is an SEO editor and cryptocurrency researcher for various publications.